21TORR: BOSS Orange – Facebook-Konzept und Texte: „Welcome and Goodbye“

Auch Kleinigkeiten müssen getextet werden. Und oft lautet die Devise: Je kürzer, umso schwerer – wie hier z.B. bei einem von vielen Welcome Tabs für die BOSS Orange Facebook-Seite (Herbst Winter 2010).
Eines Tages hieß es bye bye BOSS Orange – zumindest auf Facebook. Irgendwann Anfang 2012 war die Zeit reif dafür, die einzelnen BOSS-Marken unter eine Facebookpräsenz zu packen. Aber bis dahin war es eine schöne, spannende und sehr aufregende Zeit :-)
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